PLAY orchestrated a landmark partnership between Anaconda and Surf Life Saving, uniting two of Australia’s most iconic outdoor brands. This collaboration extended beyond traditional sponsorship, evolving into a pioneering licensing agreement that launched an exclusive co-branded merchandise range available in Anaconda stores nationwide.

Impact Metrics

• Exclusive merchandise line featuring beach shelters, trolleys, chairs, towels, and hats launched in late 2024.

• Anaconda branding featured on Surf Life Saving patrol shirts across Queensland beaches.Surf Life Saving Queensland

“This new partnership with Anaconda will help us build strong connections with our community, by providing tangible products to help all Queenslanders feel like they are involved in our organisation.”

- Dave Whimpey, CEO, Surf Life Saving Queensland Surf Life Saving Queensland

“Anaconda is proud to partner with such an iconic Australian organisation, united by our shared commitment to ensuring that Australians can safely enjoy the outdoors for generations to come.”

- Chris Lude, CEO, Anaconda