Play Sports Marketing is proud to have facilitated the successful three-year extension of the partnership between McDonald’s and the Brisbane Broncos. This renewal reinforces the strength of the relationship between two iconic brands and paves the way for continued fan engagement and commercial growth.

As part of the extended agreement, McDonald’s will remain a key sponsor of the Brisbane Broncos, with increased branding opportunities, exclusive fan activations, and new promotional campaigns linked to the team’s performance. Play Sports Marketing played a crucial role in aligning the strategic goals of both brands, ensuring the extension delivers long-term value and deeper fan engagement.

To mark the extension, Play Sports Marketing produced a high-energy promotional video featuring Broncos players and McDonald’s branding. The video was shared across both the Broncos’ and McDonald’s social media channels, generating strong engagement from fans and reinforcing excitement about the partnership’s future.

The extended partnership will see McDonald’s branding at Broncos home games, alongside enhanced in-stadium activations, fan giveaways, and joint community outreach initiatives. The collaboration will also introduce new co-branded content designed to strengthen the emotional connection between the team and its supporters.

Play Sports Marketing’s expertise in strategic partnerships and creative content development ensured that the extension was not only a commercial success but also a fan-driven victory.