Following his move to join the PLAY Sports Marketing family late last year, PLAY proudly facilitated a strategic collaboration between Herbie Farnworth and Total Fusion, aligning one of the Dolphins’ most dynamic athletes with a premium health and performance gym.

The Total Fusion partnership was launched through a high-impact announcement video and imagery campaign, capturing Herbie’s speed, athleticism, and professionalism.

This collaboration marks another step in strengthening Herbie’s commercial presence beyond rugby league, building authentic brand partnerships that reflect who he is beyond game day.