Following his recent move to join the PLAY Sports Marketing family late last year, PLAY proudly facilitated a strategic collaboration between Payne Haas and Total Fusion, bringing together one of rugby league’s most dominant athletes with a premium health and performance brand.

The Total Fusion partnership was brought to life through a high-impact announcement video and imagery campaign, showcasing Payne’s power, discipline and commitment to elite performance.

This collaboration marks another step in building Payne’s commercial platform off the field, creating authentic brand alignments that reflect who he is beyond 80 minutes.