PLAY brokered a four-year partnership between Picklebet, an Australian-owned digital wagering platform, and the Penrith Panthers, the reigning NRL Premiers. This collaboration aims to elevate fan engagement and digital innovation in sports betting, featuring Picklebet branding across digital platforms, in-stadium activations, and exclusive fan engagement initiatives.

Impact Metrics

• Four-year official wagering partnership announced in February 2025

• Launch of a major giveaway for the opening game of the season in Las Vegas, including flights, accommodation, and $5,000 spending money.