The Star Gold Coast engaged PLAY Sports Marketing to support the launch and ongoing growth of its new Sports Bar in 2025, positioning it as a premier destination for live sport, entertainment, and fan engagement on the Gold Coast.

PLAY was responsible for developing and executing a comprehensive social and content strategy across Instagram and Facebook, ensuring the venue built momentum from launch and maintained energy throughout major sporting moments.

Social Media Strategy & Live Activation

• Full social media management

• Strategic content planning and scheduled posts

• Real-time reactive content during live sporting events

• Community management and active engagement

• On-site activations, including a minimum of two photo galleries per week

• Promotion execution to grow fan base and increase engagement

During major games and key sporting moments, PLAY operated reactively, capturing atmosphere, engaging with fans, and amplifying the in-venue experience in real time.

Content Creation & Marketing Integration

PLAY provided tailored marketing content for social media, with extensions across:

• Website assets

• On-property screens

• Digital display advertising (depending on activation)

Through strategic social management, high-impact content, and event-led activations, PLAY Sports Marketing helped establish The Star Gold Coast Sports Bar as a dynamic, fan-first venue built around live sport and entertainment.