As Usman Khawaja’s long-term talent management agency, PLAY secured a pivotal role for him as the face of Amazon Prime Video's inaugural campaign as an official cricket broadcaster in Australia. The campaign, titled "It's On," featured Usman in a vibrant portrayal of cricket fever sweeping the nation, aligning perfectly with Prime Video's brand strategy of authentic storytelling and high-impact content.​ 

Impact Metrics

• Campaign launched ahead of the ICC Men’s T20 World Cup in June 2024. 

• Usman featured in national (Australian) advertising across TV, BVOD, Youtube, Social Media and owned channels.